Craft

We source every bolt of fabric ourselves. Cotton from Punjab, hand-woven khadi from Sindh, merino blends imported to a specification we have spent years refining. Fabric is inspected for weight, weave consistency, and colourfastness before it ever reaches a cutter.

Our block patterns are developed over multiple seasons of fit testing on real bodies across size ranges. We do not grade blindly from a single sample size. Each size block is independently reviewed and adjusted so that the garment behaves correctly at every point in the range.

Fabric is cut by hand in single-ply for our premium pieces, or controlled spreads for volume runs. We align grain lines with a precision that most production facilities skip. The cut determines how the garment drapes — and we do not compromise it.

Seams are sewn at 10–12 stitches per inch, pressed open on a steam buck between every operation, and reinforced at high-stress points with bar tacks. Collars are fused to spec, then hand-turned. Plackets are aligned before stitching, not after.

Every garment is garment-washed or steamed to pre-shrink the fabric and set the dye. Buttons are sewn with a shank for durability. Buttonholes are cut clean, not frayed. Loose threads are trimmed by hand.

Each piece is measured against its specification sheet, checked for symmetry, pressed to a crease, and held under raking light to catch surface defects. Any piece that does not pass is either reworked or cut from the run. We do not ship seconds.